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BMR Pro Elmvale

A 100% Canadian, locally owned & operated lumber, building material and hardware business.

When it comes to building something that lasts, BMR Pro Elmvale is a trusted partner for homeowners, contractors, and DIYers across Simcoe County. As part of BMR Pro Brae-Con Building Supplies, their knowledgeable team brings expertise, reliable service, and top-quality Canadian materials to every project — from foundation to finishing touches.

Whether you’re designing your dream home, tackling a renovation, or managing a large-scale build, their Home Design and Contractor Sales teams are ready to help simplify the process and provide practical, professional guidance. From roofing supplies and structural materials to trusted brands like Benjamin Moore and SICO paints, BMR Pro Elmvale offers exceptional products made to stand up to the elements — and to the test of time.

Serving Elmvale and surrounding communities, BMR Pro Elmvale is more than a building supply store — they’re committed to delivering service, value, and materials you can count on.

2026-2027 Hockey Season Promotion

BMR Pro Elmvale and the Midland Flyers have teamed up this season! For every hat trick scored by the Flyers during the regular 2026-2027 season, BMR Pro Elmvale has pledged $250 to Georgian Bay General Hospital.

The team has already scored 1 hat trick for healthcare so far this season. Way to go!

  • Patrick Laforge

Find the Flyers’ regular season schedule here, and come out to cheer them on at their next game!

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Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.