Strategic Plan 2021 – 2025

Strategic Plan 2021 – 2025

We are pleased to share our 2021-2025 Strategic Plan.

Our Mission

To empower Georgian Bay General Hospital to deliver exceptional health care.

Our Vision

Inspiring generosity. Strengthening health care. Celebrating impact.

Our Values


We enthusiastically embrace partnership with others to achieve our mission.


We act with honesty, integrity and transparency with the resources entrusted to us.


We commit to use the strength of our differences to embrace each person’s uniqueness, with a spirit of inclusivity, diversity and equality.


We strive to achieve transformational fundraising results, deliver exemplary stewardship and embrace change with innovative thinking.