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Strategic Plan 2021-2025

The cover and an open spread of the Strat Plan 2021-20226 booklet.

Guiding Us Forward

With your support, the GBGH Foundation has raised millions of dollars for Georgian Bay General Hospital and helped achieve the hospital’s mission of making excellent care personal.

Our 2021-2025 Strategic Plan outlines our strategic priorities, including how we will INVITE our community to be part of our mission, INSPIRE philanthropic giving and INVEST in the future of health care in North Simcoe.

Our Mission

To empower Georgian Bay General Hospital to deliver excellent health care.

Our Vision

Inspiring generosity. Strengthening health care. Celebrating impact.

Our Values


We enthusiastically embrace partnerships with others to achieve our mission.


We act with honesty, integrity and transparency with the resources entrusted to us.


We commit to use the strength of our differences to embrace each person’s uniqueness, with a spirit of inclusivity, diversity and equality.


We strive to achieve transformational fundraising results, deliver exemplary stewardship and embrace change with innovative thinking.

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