705-526-4483

NEWS
Foundation News

Welcoming Interim CEO: Perry Esler

The Georgian Bay General Hospital Foundation is pleased to welcome Perry Esler as Interim Chief Executive Officer, beginning May 4, 2026.

Perry joins the Foundation with more than 28 years of experience in philanthropy and healthcare fundraising, bringing a thoughtful, strategic, and community focused approach to leadership. Most recently, he served as President & CEO of the Orillia Soldiers’ Memorial Hospital Foundation, where he strengthened donor engagement and helped advance meaningful impact in support of patient care.

Throughout his career, Perry has led high performing teams, built strong relationships with donors and volunteers, and supported growth in funding for patient care and clinical research. His experience also includes national leadership as CEO of Defeat Duchenne Canada, where he helped expand the organization’s reach in research, advocacy, and family support.

As Nicole Kraftscik steps away from her role to focus on her health, Foundation Board Chair Joe Rooney shared both his confidence and gratitude in welcoming Perry to guide the organization during this time.

“Nicole and Perry have known one another as peers and colleagues in the healthcare philanthropy sector for several years. Nicole has shared how deeply honoured she is that Perry is stepping in to lead the Foundation and has expressed her full confidence in his ability to keep the organization strong and moving forward. That confidence reflects not only Perry’s experience, but also the strong Foundation team and Board that support this work every day.”

Inspired by the power of generosity and connection, Perry is eager to work alongside donors, volunteers, staff, and the Board of Directors as the Foundation continues its mission — supporting excellent care close to home.

The GBGH Foundation team warmly welcomes Perry and looks forward to the leadership, experience, and care he brings as we continue this important work together.

Stay Connected

Sign up for our e-newsletter for inspiring stories, updates about events and to learn how donations are making a difference. You may unsubscribe at any time.

Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.