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NEWS
Foundation News

GBGH Foundation Launches $20-Million “We See You” Campaign

The Georgian Bay General Hospital (GBGH) Foundation is proud to announce the official launch of its “We See You: Inside and Out” capital campaign, a bold $20-million initiative to strengthen health care in North Simcoe and ensure every patient, caregiver, and community member feels truly seen.

Unveiled first at the Foundation’s Power of Giving event on September 13, the campaign marks a pivotal moment in the hospital’s journey to enhance care, expand services, and invest in critical infrastructure. With the support of dedicated community leaders, including Campaign Co-Chairs, Chris and Candice Bondar of Gilkon Construction and Dr. Cait Button, Chief of GBGH’s Emergency Department, the Foundation is rallying the community to reimagine what compassionate, accessible healthcare looks like.

We See You is more than a fundraising campaign – it’s a promise to every person who walks through the doors at GBGH: you will be seen, cared for, and supported,” says Nicole Kraftscik, CEO, GBGH Foundation. “It’s a promise that together, we will improve access to health care, invest in life-saving equipment, and strengthen our hospital for generations to come.”

The campaign priorities include:

  • Acute Mental Health: Building a 48,000 square foot addition to provide timely, compassionate mental health care for patients in crisis.
  • Mammography Services: Increasing access to early detection and diagnosis for breast cancer.
  • Pharmacy & Laboratory Renovations: Modernizing two of the hospital’s most vital departments to meet today’s safety and infection control standards, while unlocking greater efficiency and accuracy in patient care.
  • Hospital-Wide Equipment Upgrades: Ensuring every department has the tools needed to deliver excellent care.

The campaign is already more than 70% of the way to its goal, with $14-million raised to date thanks to the generosity of local donors, businesses, and philanthropic partners. This remarkable progress reflects the deep commitment of the North Simcoe community to building a healthier future, together.

“This campaign is powered by the people who live, work and play here,” added Kraftscik. “Every gift, every dollar, every act of support is helping us strengthen our hospital to truly see and care for every person.”

The Foundation invites individuals, businesses, and organizations to get involved in the campaign, whether through donations, pledges, monthly giving, volunteering, hosting events, and advocacy.

In addition, everyone is invited to show their support for the campaign by purchasing ‘We See You’ campaign merchandise through the Foundation’s website. Every item, from cozy hoodies to drinkware, helps raise awareness and funds for the campaign.

To learn more or get involved, visit WeSeeYouGBGH.ca or contact Jamie Campbell, Director of Major Gifts & Campaigns (campbellja@gbgh.on.ca or 705-526-4483).

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.