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Business Cares

Chelsea Chocolates – Loyalty Partner

“Community is at the heart of everything we do, and supporting GBGH Foundation is a meaningful way for us to give back. Through the Business Cares program, we’re proud to help ensure quality healthcare remains close to home for the people who support us every day.” ~ Georgann Gilchrist, Owner

Chelsea Chocolates is a family-owned chocolate shop located in the heart of Elmvale. Since welcoming new owners Colin and Georgann Gilchrist and their daughters, Nora and Zoey, in 2025, the business has remained committed to honouring the legacy built over the past three decades while embracing a new chapter.

Known for its handcrafted chocolates made with premium Belgian chocolate, fresh cream, butter, and time-honoured recipes, Chelsea Chocolates creates moments of celebration, comfort, and connection for customers near and far. With a focus on quality, tradition, and community, the Gilchrist family is proud to carry forward a beloved local business that has been sweetening life one bite at a time since 1995.

Learn more at chelseachocolates.com.

Business Cares Promotion


Chelsea Chocolates’ handcrafted milk and dark Chocolate Note Plaques — made with premium Belgian Callebaut chocolate — offer a simple, meaningful treat, with proceeds from each chocolate bar supporting the GBGH Foundation’s We See You campaign.

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.