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From Concern to Care: How Early Detection Makes All The Difference

When Bonita first felt a pain in her breast, she trusted her instincts and followed up with her nurse practitioner. With her annual mammogram already scheduled just a few weeks later, this quick timing made all the difference.

The mammogram showed something abnormal, leading to further imaging, more tests, and eventually, a double mastectomy. From start to finish, her journey took nearly a year — much of it spent waiting and travelling outside the community for care.

“The hardest part of getting the breast cancer diagnosis was the waiting and the unknown,” says Bonita, a local Penetanguishene resident. “It would be so incredible to have this in our own backyard, lessening the stress and time of travel to have these tests done.”

Bonita’s story is a powerful reminder that early detection saves lives, and that care close to home can ease so much of the waiting and worry that come with a diagnosis.

Right now, many in our community must still travel nearly 50 km for a mammogram. But thanks to the incredible generosity of donors through the We See You campaign, that’s about to change.

A full mammography program is coming to GBGH in 2026, bringing early detection and peace of mind for families like Bonita’s, closer to home for thousands of local residents.

Together, we’re making it happen. Learn more at WeSeeYouGBGH.ca.

Hear Bonita’s story: https://www.youtube.com/watch?v=mAmXRwh9Mj4&t=15s

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.