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Record-breaking smiles delivered on McHappy Day

On Wednesday, May 8th, 2024, local McDonald’s restaurants in Midland and Elmvale celebrated McHappy Day, where a portion of proceeds were donated to Ronald McDonald House Charities and the Georgian Bay General Hospital (GBGH) Foundation. In total, the three local restaurants, including the Midland Walmart location, raised $40,000 to be split equally between the two organizations.

This represents the largest donation from local McHappy Day proceeds, and the $20,000 allocated to the GBGH Foundation will help to bring an MRI to GBGH.

“We are overwhelmed with the incredible support for this year’s McHappy Day,” says Carol Cruden, who owns the local McDonald’s franchises with her husband Mark. “Our customers, staff and the entire community make this event a great success every year, and especially this year! Thank you to everyone who participated to help us raise $40,000 for two very important causes.”

The community rallied around this year’s event, with dozens of volunteers coming out from GBGH, Midland, Penetanguishene & Springwater fire departments, Southern Georgian Bay OPP, local municipalities, and the Royal Canadian Legion Branch 80 (Midland). Legion President Ron Adair surprised the team at McDonald’s with a gift of $5,000 for McHappy Day, sharing that their members were thrilled to support two very important charities.

“This year’s McHappy Day was such an incredible celebration of giving in our community,” says Nicole Kraftscik, CEO, GBGH Foundation. “Mark & Carol’s passion and generosity truly inspires others to join them, and we are so grateful to the Cruden’s and the Midland Legion for their investment in our hospital.”

Carol & Mark Cruden first partnered with the GBGH Foundation in 2018 for McHappy Day. With this year’s donation, they have raised $94,500 for GBGH, helping to build a children’s play area in the ED at GBGH, investing in the purchase of items for the hospital’s Birthing Unit, and helping to bring an MRI machine to GBGH.

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.