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Smile Cookies are back supporting local healthcare at GBGH

Six people in masks stand outside on the grass. Two hold a Tim Horton's coffee, one a box of cookies and one a giant smile cookie.

What’s better than a cookie that tastes good? A cookie that does good!  Tim Hortons Smile Cookie Campaign is back supporting charities in communities across the country, including Georgian Bay General Hospital (GBGH) – one of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 14 – 20, the Tim Hortons restaurant owners in Midland, Penetanguishene, Waubaushene and Port Severn will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to help buy Telemetry Packs for the ICU at GBGH.

“The Smile Cookie campaign has provided more than $270,000 to our hospital since 2012, and we are incredibly grateful for the support of our local Tim Hortons restaurants,” says Nicole Kraftscik, executive director, GBGH Foundation. “Because of this program, we have been able to purchase 24 stretchers for the Emergency Department, renovate patient rooms, purchase 10 IV Infusion Pumps, and so much more.”

This year’s campaign will look a little different, in light of COVID-19 distancing guidelines and face covering requirements, but staff and volunteers from GBGH and the GBGH Foundation will be smiling behind their face coverings as they give their time to help support the campaign.

“There is so much excitement in the community around Smile Cookie week,” says Gail Hunt, president & CEO, Georgian Bay General Hospital.  “Our staff help sell cookies in the restaurant drive-thrus, our volunteers deliver pre-ordered cookies and thousands of local residents support the campaign by buying smile cookies every day.”

The GBGH Foundation is taking pre-orders for cookies, which will be delivered by volunteers throughout the week.  Anyone interested in ordering cookies should contact Christine Baguley, philanthropy officer at the Foundation (baguleyc@gbgh.on.ca or 705-526-1300 ext.5338).

“The real magic behind the Smile Cookie campaign is the local impact and we’re excited to be able to support local charities, hospitals and community programs again this year. Our guests, restaurant owners and their team members can feel incredibly proud knowing that the money raised during the campaign directly supports local Tim Hortons communities.”  – Mike Hancock, Chief Operating Officer, Tim Hortons

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.