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Business Cares



The Georgian Bay General Hospital (GBGH) Foundation is proud to welcome Whitfields Guardian Pharmacy and Abadir Nasr as a new Business Cares Strategic Partner, thanks to their commitment of $25,000 over five years in support of local health care and the patients and families who rely on GBGH. 


For more than 70 years, Whitfields Guardian Pharmacy has been a cornerstone of care in Elmvale, part of a network of independently owned Guardian and I.D.A. pharmacies serving communities across Midland, Barrie, and beyond. With nearly 85 years of combined experience, these pharmacies have built a legacy rooted in personalized, compassionate, and holistic care — empowering patients to live healthy, active lives. 

Owner Abadir Nasr brings this commitment to every location he leads, including Whitfields Guardian Pharmacy (Elmvale), Midland Clinic IDA, Remedy’s Rx (Midland), and Primary Care Pharmacy (Barrie). Across each pharmacy, patients are met with professional expertise, innovation, and a deep belief in the importance of community connection. 

“At the heart of my operations, I firmly believe that community engagement is essential to the success of any business,” says Nasr. “By investing in our community, we help support the health and wellbeing of our neighbours. It’s both a responsibility and a privilege.” 

As a Business Cares Strategic Partner, Whitfields Guardian Pharmacy and Abadir Nasr join the We See You campaign, a community driven effort focused on strengthening care at GBGH and ensuring patients are supported with the services, technology, and compassion they need — today and into the future. 

“Pharmacies like Whitfields Guardian play an essential role in people’s health journeys, often serving as one of the most trusted and accessible points of care,” says Perry Esler, Interim CEO, GBGH Foundation. “Abadir’s commitment reflects a genuine understanding that strong health systems are built through collaboration, innovation, and a shared responsibility to care for our neighbours.” 

Beyond their pharmacy work, Nasr and his team actively support local food banks, youth sports, and community programs, demonstrating a long-standing dedication to community well-being. Their Business Cares partnership builds on that legacy, helping ensure local hospital care remains strong, compassionate and accessible. 

Through Business Cares, Whitfields Guardian Pharmacy and Abadir Nasr join a growing network of businesses who recognize that when health care thrives, communities do, too — helping to strengthen GBGH for everyone who depends on it. 

To learn more about our capital campaign, visit: WeSeeYouGBGH.ca. To learn more about Business Cares, visit: https://gbghf.ca/get-involved/business-cares/  



“Thanks to the incredible generosity of our boating community, Fuel Your Hospital has raised more than $156,600 since 2020, providing vital support to six local hospitals, including GBGH. This year, we’re proud to continue that tradition—and we couldn’t do it without our boating community.” ~ Maple Leaf Marinas

Maple Leaf Marinas believes in making your boating experiences memorable. With 21 distinct marinas, dealerships, and marine resorts, their goal is to become your resource, guide, and support network for enjoying Ontario’s waterways and our beautiful region. 

Their exceptional marina locations have friendly and attentive staff who are dedicated to providing customers with the ultimate family-oriented recreational boating lifestyle through resort atmosphere, boat sales, community involvement and boating solutions. 

Fuel Your Hospital Fundraiser

From Friday, July 31 to Monday, August 3, a portion of every fuel purchase at participating Maple Leaf Marinas locations will help support local hospitals across Central Ontario. Whether you’re filling up for a weekend on the water or heading out for a day on the lake, your visit helps strengthen the communities we all call home.

Thank you for helping us make a lasting difference… one tank at a time.

Find a participating marina near you: www.mlmarinas.com/fuelyourhospital

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Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.