In 2014, members of the South East Georgian Bay (SEGBAY) Chamber of Commerce organized their first golf tournament in support of Georgian Bay General Hospital.  The team of volunteers, led by the late Paul Herriott (Past President, SEGBAY) and Fred Wareing (Vice President, SEGBAY), in conjunction with Pure Country 106 and BOUNCE 104.1, had such success that the event has become an annual fundraiser for the hospital.

The event has raised more than $190,000 for GBGH, for the Emergency Department revitalization project, for the renovation of rooms on the inpatient units and critical medical equipment.

Typically held on the second Tuesday in August, the event features many sampling stations, games and challenges in the spirit of fun and fundraising.