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Together, you made it possible. 

 

In 2023, Georgian Bay General Hospital received approval from the Ontario Ministry of Health to move forward with plans for a new MRI machine — a critical service for patients across our region. The GBGH Foundation quickly launched a bold $4-million fundraising campaign to purchase the MRI and help fund the expansion needed to house this essential technology. 

Your response was incredible! 

In less than two years, more than 1,800 individuals, businesses, and community organizations came together to raise the funds to build a brand-new 2,500 sq. ft. addition at GBGH that has been designed specifically for the MRI program. 

The wait is over.  

On March 17, 2025, the very first patient received an MRI at GBGH. 

“I can’t tell you how much this has actually reduced my stress and anxiety of not having to commute outside of our community for this type of care,” shares Maureen Reid, MRI patient. “To all the donors, thank you so much for your support. We really appreciate it.”

This is a game-changer for thousands of patients each year who previously had to travel to Barrie, Orillia, or beyond for MRI appointments. Now, with an MRI available right here at home, wait times across the region will decrease and patients can get answers more quickly, start treatment sooner and begin their road to recovery.  

We are deeply grateful to everyone who helped make this a reality: those who gave, who shared our campaign, who partnered with us in fundraising events, and who continue to believe in the power of community-driven care. 

Thank you for empowering GBGH to continue to deliver excellent healthcare.  



At Georgian Bay General Hospital (GBGH), our ability to grow and evolve to meet the needs of our community is made possible by you—our donors. 

Thanks to your generosity, we recently celebrated a major milestone in advancing care closer to home. The opening of our new MRI program in March 2025 brought state-of-the-art diagnostic imaging to GBGH. This investment is already reducing wait times and eliminating the need for long-distance travel for patients in our community.  

And because of your enthusiastic investment in early breast cancer detection, we are already working to introduce a new mammography program at GBGH later this year. This is a critical step toward improving access and outcomes for patients across our region.  

These achievements are more than service enhancements—they are powerful reflections of your commitment to delivering excellent care, right here at home. 

Looking ahead, your generosity continues to shape our future. With your support, the Foundation has secured 22 acres of land directly behind our current hospital site. This land will be the future home of a new, modern hospital—a campus of care designed to meet the growing and changing needs of our region for generations to come.  

We’ve already begun planning and pre-approval processes to ensure the site is ready for development as soon as we receive the go-ahead from the Ministry of Health. This proactive momentum is only possible because of your belief in our vision and your investment in our future. 

On behalf of everyone at GBGH, thank you. You are not only helping us meet today’s needs, you are laying the foundation for tomorrow’s care. 

By Matthew Lawson, President & CEO, Georgian Bay General Hospital 

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.