705-526-4483

NEWS
Foundation News

Local bakeries support bake sale for GBGH

For the month of November, bakeries in Midland, Tay and Penetanguishene are joining forces to raise funds for Georgian Bay General Hospital (GBGH). Café Kittyhawk, Boulangers Midland City Bakers, Royal Tea on King, Shana’s Baked Goods, Pier 21 Restaurant, World Famous Dock Lunch, The PULSE Nutrition and the Captain’s Cafe (at GBGH) will be collecting donations for Celia’s Bake Sale, an annual fundraiser organized by Penetanguishene resident, Melissa Robinson.

For the past four years, Melissa has spent the month of November baking to raise funds for GBGH to honour the memory of her daughter, Celia Marie Robinson, who passed away at GBGH on Christmas Day 2019 from an underlying genetic immunodeficiency. Since 2020, the event has raised more than $28,000.

“We will forever be grateful for the care and compassion we received from the team at GBGH,” shared Melissa. “We wanted to do something to honour Celia, and I decided the bake sale was the best way. I never thought it would take off the way it did. The community support has been amazing.”

In 2024, Celia’s Bake Sale is raising funds to purchase a vital signs monitor (or two) for the Emergency Department at GBGH. Each monitor has a cost of $5,700 and provides critical information to the care teams on a patient’s blood pressure, heart rate, respiratory rate and temperature. It was one of the pieces of equipment that the GBGH team used for Celia’s care.

“The response from our local bakeries has been wonderful,” says Robyn Blanchet, community giving officer, GBGH Foundation. “Melissa’s passion for the cause is compelling, and we are thrilled that a number of businesses are joining her to raise funds to honour Celia this year.”

Anyone interested in learning more, or making a donation to support this heartwarming cause can visit: https://gbghf.ca/bake-sale-for-celia/

Stay Connected

Sign up for our e-newsletter for inspiring stories, updates about events and to learn how donations are making a difference. You may unsubscribe at any time.

Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.