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We are pleased to announce that Lisa Wood is the successful candidate for the Communications Officer position with the GBGH Foundation. Lisa started with the team on Monday, May 26th.

As Communications Officer for the Foundation, Lisa brings a dynamic blend of heartfelt storytelling, design expertise, and community building to support local healthcare initiatives. A Dean’s List graduate from Georgian College’s three-year Graphic Design program, she also brings over a decade of experience in branding, digital marketing, project management, and strategic communications to the team.

Lisa has expressed her excitement about joining the GBGH Foundation: “I’m grateful to use my voice and creativity to share the stories that bring us together, strengthen our community, and support better access to quality care — right here at home.”

Purpose-driven and heart-led, Lisa is passionate about using authentic connection and real stories to inspire action, grow awareness, and build lasting donor relationships.

Originally from Waterloo, Lisa has called the Southern Georgian Bay area home since 2010. She now lives with her husband and two children in Tiny Township and loves the region for its natural beauty and sense of community. When she’s not crafting engaging campaigns, she can be found sipping tea lattes, snuggled up with a good book, or finding joy in the small, everyday moments with family and friends.

Please join us in extending a very warm welcome to Lisa.



On Thursday, May 8th, 2025, local McDonald’s restaurants in Midland and Elmvale celebrated McHappy Day, where a portion of proceeds were donated to Ronald McDonald House Charities and the Georgian Bay General Hospital (GBGH) Foundation. In total, the three local restaurants, including the Midland Walmart location, raised $50,000 to be split equally between the two organizations.   

This represents the largest donation from local McHappy Day proceeds, and the $25,000 allocated to the GBGH Foundation will be invested in a new ultrasound machine for GBGH.   

“We are truly overwhelmed by the incredible support shown during this year’s McHappy Day,” says Carol Cruden, who owns the local McDonald’s franchises with her husband Mark. “Our amazing staff lead the charge with passion and energy, our volunteers dedicate countless hours at the restaurants, and our community continues to show up in such a big way. Thanks to everyone’s efforts, we were able to raise $50,000 for two very important causes — and we couldn’t be more grateful.” 

The community rallied around this year’s event, with dozens of volunteers coming out from GBGH, Midland, Penetanguishene & Springwater fire departments, Southern Georgian Bay OPP, and local municipalities.   

“McHappy Day this year was a truly heartwarming display of generosity within our community,” said Nicole Kraftscik, CEO of the GBGH Foundation. “Mark and Carol’s incredible passion and kindness continue to inspire others to give back, and we are deeply thankful to the Cruden family for their meaningful support of our hospital.” 

Carol & Mark Cruden first partnered with the GBGH Foundation in 2018 for McHappy Day.  With this year’s donation, they have raised $116,500 for GBGH, helping to build a children’s play area in the ED at GBGH, investing in the purchase of items for the hospital’s Birthing Unit, and helping to bring an MRI machine to GBGH. 

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Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.