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FreshFlex™ Impact

A variety of quotes on how the food at GBGH tastes

Freshflex™ is an innovative menu system, built on the belief that fresh, flavourful, nutritious meals are an important part of everyone’s healthcare journey.

Within the program, patients choose from a 7-day menu that includes choices for starters, entrees and desserts, with more than 70 restaurant-quality dishes to explore.  The menu changes with the seasons, using locally-sourced ingredients where possible, and refined based on food trends, insights and patient feedback.

In May 2022, the food services team at GBGH began transforming their work spaces and processes to implement this amazing program. 

Because of you, our hospital was able to invest in specialized ovens, a blast chiller, new production line and dishes!  These key elements are making this transformation possible, and allowing us to provide better meals to our patients.

Two large metal industrial sized ovens sitting on steel rolling carts with shelves.
Two kitchen workers wearing masks and peeling fresh carrots

New equipment​

The key to the program is the equipment!  The Freshflex™ system includes two specialized ovens, which have the ability to steam, roast, bake and cook.

Ingredients

Fresh, local ingredients are brought in and prepared (peeled, cut, portioned) by the Food Services Team.

Four industrial steel dishes. One with chicken breasts, one with cubed squash and two with roasted potatoes
A meat pie and salad on a white plate

Chef-Inspired Recipes

Prepared ingredients are used in chef-inspired recipes, and cooked one day prior to serving (flash frozen in a new blast chiller, then heated to serve).

Presentation

Meals are plated on real (unbreakable) dishes, with restaurant-quality presentation.

Having more variety & visually appealing meals can improve intake in hospital!  This is vital as an estimated 45% of patients admitted to hospital are malnourished, which results in a longer stay and more difficult recovery.
Better intake = better nutrition = better healing!

Our patients thank you!

“Quality was good and my food was always hot.”

“Very enjoyable and tasty.”

 

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Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.