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SEGBAY Golf Tournament

South East Georgian Bay Chamber of Commerce logo

2026 SEGBAY Charity Golf Tournament & Online Auction

Tournament Date: August 20, 2026

The 13th annual SEGBAY Chamber of Commerce Golf Tournament will take place at Oak Bay Golf Club in Port Severn on Thursday, August 20, 2026!

This year’s event will use a shotgun start beginning at 11:00am and is presented in partnership with Pure Country 106 and BOUNCE 104.1.

Funds raised support the GBGH Foundation’s We See You: Inside and Out campaign – investing in renovations to patient rooms in the ICU at GBGH, along with the Georgian Bay Cancer Support Centre – with contributions supporting the Brian & Anita Millet GAP Fund.

Read about the 2025 event success!

SEGBAY Online Auction

The 2026 SEGBAY Online Auction is open to everyone and features a ton of amazing items you’re going to love. Check it out now – and be sure to place your bids before the auction closes on August 27th at midnight!

About the Tournament:

In 2014, members of the South East Georgian Bay (SEGBAY) Chamber of Commerce organized their first golf tournament in support of Georgian Bay General Hospital.  The team of volunteers, led by the late Paul Herriott (Past President, SEGBAY) and Fred Wareing (Vice President, SEGBAY), in conjunction with Pure Country 106 and BOUNCE 104.1, had such success that the event has become an annual fundraiser for the hospital.

The event has raised more than $368,000 for GBGH, for the Emergency Department revitalization project, for the renovation of rooms on the inpatient units, surgical services and critical medical equipment.

Typically held in early August, the event features many sampling stations, games and challenges in the spirit of fun and fundraising.

Oak Bay Golf
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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.