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We See You
Category

We See You



We See You Making A Difference

Every MRI appointment. Every Mammogram. Every piece of life-changing technology.
Each one begins with generosity.
Read the stories behind the impact and discover how our community is transforming care at GBGH.



You see the hands that heal You give them the tools they need

Continuing Our Momentum

Thanks to our generous community, we’ve surpassed the original $20-million fundraising goal for the We See You campaign years ahead of schedule. But important needs remain. Together, we’re stretching our goal to $35-million by 2029.

woman supporting someone by putting her hand on their shoulder
a hospital floor plan

Mental Health

Ready when approvals come

Mental health remains a cornerstone of the We See You campaign.

The Foundation has reserved $10-million to support expanded mental health services and space at GBGH once provincial approvals are granted. Together, we’re ready to move forward when the time comes.

Mental health challenges affect all of us—parents, children, neighbours, colleagues, and friends. And right now, our region is in crisis. At Georgian Bay General Hospital (GBGH), we care for more than 1,000 patients struggling with their mental health every year. That’s nearly three people in crisis every single day. But despite the growing need, our hospital isn’t equipped or funded to provide acute mental health care.

Pharmacy Modernization

Rebuilding for today's standards. Ready for tomorrow's demands.

Almost every patient who comes through GBGH relies on pharmacy services. Investments in pharmacy infrastructure will strengthen safety, efficiency and the delivery of care throughout the hospital.

Laboratory Redevelopment

Answers delivered behind the scenes.

Our laboratory supports hundreds of thousands of tests each year and plays a vital role in diagnosis, treatment, and recovery. Modernizing this space will help care teams deliver faster, safer and more efficient service.

Equipment & Technology

Investing where it matters most

Every year, GBGH relies on community support to fund essential equipment and technology that improves patient care across every department. These investments remain a central part of the We See You campaign.

A hospital style reclining chair

Future Opportunities

Looking ahead

As our community grows, so do the opportunities to bring more healthcare services closer to home. The Foundation continues to work alongside GBGH to identify future priorities that will strengthen local health care for years to come.

Other Priorities

Stay Connected

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Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.