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The Georgian Bay General Hospital (GBGH) Foundation is proud to welcome Harvey’s / Swiss Chalet Midland as a new Business Cares Strategic Partner, thanks to a commitment of $25,000 over five years in support of local health care and the future of Georgian Bay General Hospital.

For owner Ken King, the decision to become a Business Cares Strategic Partner was inspired by a deeply personal experience. During a hospital stay at GBGH in the fall of 2025, King found himself seeing the hospital from a completely different perspective — not as a business owner, but as a patient receiving care.

During his stay, he spent time walking throughout the hospital and was struck by the donor recognition wall in the main lobby. Seeing the names of so many local families, organizations, and business leaders who had invested in the future of healthcare inspired him to do the same.

“When you see how many people have stepped up to support our hospital, it really makes an impression,” says Ken King, owner, Harvey’s / Swiss Chalet Midland. “I found myself thinking, if they can do it, I can do it too. The care I received gave me a new appreciation for what GBGH means to our community, and becoming a Business Cares partner felt like a meaningful way to give back.”

Today, Harvey’s / Swiss Chalet Midland continues to reflect the community values that have guided the business for decades. The restaurant hires locally, fosters a family-oriented culture, and invests in developing future leaders, including General Manager Meghan Stanek, a local resident who has grown with the business and represents its next generation of leadership.

As a Business Cares Strategic Partner, Harvey’s / Swiss Chalet Midland joins the We See You campaign, a community-driven effort to strengthen care at GBGH through investments in equipment, technology, and programs that help ensure patients and families receive the care they need when it matters most.

“Ken’s commitment comes from firsthand experience,” says Robyn Blanchet, key relationships officer, GBGH Foundation. “After experiencing care at GBGH himself, he was inspired not only by the team who cared for him, but by the generosity of the community members and business owners who have chosen to invest in local healthcare. We’re incredibly grateful that he decided to join them and help ensure future patients receive the same excellent care.”

Through Business Cares, Harvey’s / Swiss Chalet Midland joins a growing network of businesses who recognize that investing in health care is an investment in people. Together, these partners are helping ensure GBGH can continue delivering excellent, compassionate care for families across North Simcoe for generations to come.

Click these links to learn more about the We See You campaign, or Business Cares.



The Georgian Bay General Hospital (GBGH) Foundation is proud to welcome Whitfields Guardian Pharmacy and Abadir Nasr as a new Business Cares Strategic Partner, thanks to their commitment of $25,000 over five years in support of local health care and the patients and families who rely on GBGH. 


For more than 70 years, Whitfields Guardian Pharmacy has been a cornerstone of care in Elmvale, part of a network of independently owned Guardian and I.D.A. pharmacies serving communities across Midland, Barrie, and beyond. With nearly 85 years of combined experience, these pharmacies have built a legacy rooted in personalized, compassionate, and holistic care — empowering patients to live healthy, active lives. 

Owner Abadir Nasr brings this commitment to every location he leads, including Whitfields Guardian Pharmacy (Elmvale), Midland Clinic IDA, Remedy’s Rx (Midland), and Primary Care Pharmacy (Barrie). Across each pharmacy, patients are met with professional expertise, innovation, and a deep belief in the importance of community connection. 

“At the heart of my operations, I firmly believe that community engagement is essential to the success of any business,” says Nasr. “By investing in our community, we help support the health and wellbeing of our neighbours. It’s both a responsibility and a privilege.” 

As a Business Cares Strategic Partner, Whitfields Guardian Pharmacy and Abadir Nasr join the We See You campaign, a community driven effort focused on strengthening care at GBGH and ensuring patients are supported with the services, technology, and compassion they need — today and into the future. 

“Pharmacies like Whitfields Guardian play an essential role in people’s health journeys, often serving as one of the most trusted and accessible points of care,” says Perry Esler, Interim CEO, GBGH Foundation. “Abadir’s commitment reflects a genuine understanding that strong health systems are built through collaboration, innovation, and a shared responsibility to care for our neighbours.” 

Beyond their pharmacy work, Nasr and his team actively support local food banks, youth sports, and community programs, demonstrating a long-standing dedication to community well-being. Their Business Cares partnership builds on that legacy, helping ensure local hospital care remains strong, compassionate and accessible. 

Through Business Cares, Whitfields Guardian Pharmacy and Abadir Nasr join a growing network of businesses who recognize that when health care thrives, communities do, too — helping to strengthen GBGH for everyone who depends on it. 

To learn more about our capital campaign, visit: WeSeeYouGBGH.ca. To learn more about Business Cares, visit: https://gbghf.ca/get-involved/business-cares/  

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Man with short dark hair wearing a white shirt and a blue suit jacket

Jeff Holloway, Director

Jeff works at RBC Dominion Securities in Midland and joined RBC Wealth Management in 2014. In his current role, Jeff provides wealth management solutions to business owners, executives, professionals, and retirees.

Prior to working at RBC, Jeff was a partner at a leadership consulting firm and was a vice president at a Fortune 500 consulting company. After qualifying as a Chartered Accountant (CPA, CA) while working for a multinational audit, tax, and consulting firm, he was the Controller at the National Hockey League Players’ Association.

Jeff was born in Kitchener-Waterloo and spent most of his childhood living in Owen Sound.  He moved to the Midland area full-time in 2019. He graduated from the University of Waterloo with an Honors degree in Mathematics (Computer Science). Jeff also holds the Certified Financial Planner (CFP) designation and the Chartered Investment Manager (CIM) designation.

Jeff is very supportive of many worthwhile causes in our local community. Currently, he is the Treasurer for the Quest Art School and Gallery in Midland.